craig rentmeester

Craig Rentmeester's Blog

Craig shares his insights into internet marketing strategies, tactics and trends.

65 Ways to Improve Your Internet Marketing for Under $65

When first venturing into the world of internet marketing, with the overwhelming jargon and rapid speed of change, many people just need a bit of direction and a helpful push to try something new.

That's why I've created a list of 65 things you can do to improve your online marketing for under $65.

They don't require a ton of time, talent or capital. Most of them are free, and anyone in a company can do them. Not just the marketing, PR, advertising types.

Note: You don't have to do them all….today. Pick 2 or 3, and get started.


It's About Creating a System

It's the sum of all these parts that make up an internet marketing system that will help you be successful using the internet for business. Being relevant never hurt either.


Future Plans for This List

I plan to add links to related resources, but I wanted to get the list live, first. You can always Google anything you don't already know about.


The List

  1. Research and listen to your customers
  2. Conduct a survey of past customers
  3. Ask your customers to review your products or services on popular web sites
  4. Ask a customer for a testimonial
  5. Figure out a new customer is worth.
  6. Use SpyFu to check on your competitors
  7. Do keyword research with Google Keyword Tool and Traffic Estimator
  8. Improve your Web site's Page Titles
  9. Improve your Web site's Meta Descriptions
  10. Add more lists to your Web site.
  11. Get rid of the slow-loading Flash intro and “Enter Site” on your home page
  12. Add a form to your Web site. (free trial, request a quote, request information, etc.)
  13. Add your office locations to each page of your web site.
  14. Create a listing on Google Local Business Center
  15. Create a listing on Yahoo Local
  16. Create a listing on Bing Local Listing Center
  17. Add your Web site to DMOZ
  18. Add your Web site to Best of the Web
  19. Create a listing on MerchantCircle
  20. Create a listing on Yelp
  21. Create a listing on YellowPages
  22. Create a listing on SuperPages
  23. Create a listing on HotFrog
  24. Create a listing on iBegin
  25. Create a Squidoo Lens
  26. Create a listing on InfoUSA
  27. Create a listing on MagicYellow
  28. Create and Submit an XML Sitemap to Google, Yahoo and Bing
  29. Test a new PPC advertising campaign
  30. Test a new display advertising campaign
  31. Advertise your products on shopping engines
  32. Upload photos of your past projects to Flickr
  33. Create a Facebook Page for Your Business
  34. Create a LinkedIn Profile for Your Business
  35. Create a video or slideshow for YouTube
  36. Create a Twitter account for customer service, new product announcements, etc.
  37. Create a Google Profile
  38. Create a MySpace page
  39. Tweet the media the a story idea
  40. Join HARO
  41. Create a Blog or a Blog Post
  42. Submit your blog articles to Digg and Delicious
  43. Register your Blog on Blog Directories
  44. E-mail an industry blogger and ask to write a guest post
  45. Create and distribute a podcast
  46. Host a webinar
  47. Post upcoming offline events to industry sites
  48. Create and distribute a Top 10 List
  49. Create a free newsletter on MerchantCircle
  50. Send out an e-mail newsletter
  51. Create a 48-Hour Sale and promote it via e-mail
  52. Add your Web site address to your e-mail signature
  53. Add a link to sign up for your e-newsletter to your e-mail signature
  54. Host a free Q&A session via conference call.
  55. Write an article and submit it to article directories
  56. Post 5 products for sale on Ebay Store
  57. Create a Yahoo! Store with your 5 best-selling products
  58. List your 5 best-selling products for sale on Amazon
  59. Integrate PayPal on to your Website
  60. Create a data feed for Google Base
  61. Write a whitepaper
  62. Write or record a case study about a past project
  63. Donate products or services to a silent auction
  64. Answer questions on forums, LinkedIn, MerchantCircle, etc.
  65. Ask a complementary business in your area to trade links

Thanks for reading. Now get started. You can do it!


Questions?

Leave a comment, tweet me @Crentmeester, or e-mail me ( craig at relevantemarketing.com ).

16 Responses to “65 Ways to Improve Your Internet Marketing for Under $65”

  • Excellent list! Internet marketing is the marketing of products and services with internet as a medium. Your online business success depends with the type of marketing strategy you have chosen to apply.

  • Great list you have provided, getting th right mix to work for your business is a bit or trial and error not all mediums work for all businesses. You need to work out which ones will benefit you the most

  • I differ with most people here; I found this post I couldn’t stop until , even though it wasn’t just what I had been searching for, was indeed a great read though. I will instantly take your feed to stay in touch of future updates.

  • This increased workload often forces the best of us to push our organizational skills out the window.

  • I am still waiting for your response you found after trying a new methods about publishing blogs.

  • Hi
    those are really nice step. But i have a query on step 40. Join HARO. Can you give brief info on HARO and how to join it with the benefits.

  • Sonia Roody:

    Nowadays, different companies have been finding ways on how they can improve their marketing strategies to generate more income on their part. The list above can surely help, plus better call center services can be a good factor in maintaining excellent marketing strategies, too.

  • Staci Burruel:

    I never knew that local internet marketing can be this easy, not to mention, affordable! When it comes to internet marketing and advertising, it is highly recommended that you do so in a local range. Local marketing on the internet not only eliminates competition, but also markets your campaign directly to your actual patrons!

  • Great tips! Many people are looking for this kind of tips. I hope a lot of will people would be able to read this. Thank you.

  • Internet Marketing is a way to promote and advertise your business. You must be willing to dedicate yourself to make it over the internet. Some people give up before they realizes the magic will happen.

  • Talent is the capital to push the swift-paced online marketing much faster. This is precisely the reason why clients go on to such internet jargon and tons of information to support the claim that a know-it-all formula would sell. It is worthwhile to take time reading the listing above, as the steps once processed, would be more helpful when the speedier it gets you more adept in creating your own the market linkage.

  • Talent is the capital to push the swift-paced online marketing much faster. This is precisely the reason why clients use such internet jargon and tons of information to support the claim that a know-it-all formula would sell. It is worthwhile to take some time reading the listing above, for as the steps once processed, they would be more helpful when the speedier you need to get attuned to new business trends, that you become more adept in creating your own market linkage.

  • Its a long list but its worth reading especially for someone like me who’s new to online business. Though I don’t know where to start with the list.lol I already created profiles on some websites so maybe I can skip those. Anyway, thanks for sharing this list.
    ~Stef

  • Jeff Hahn:

    One of the greatest benefits of internet marketing is its efficient use of an organization’s most valuable resources: time and money. Your thorough list of the development process for successful internet marketing reflects the services that Boston internet marketing agencies can provide. It is helpful to have a grasp on the material before venturing into the digital space to deploy the best strategies.

  • I could see that organizing everything is one of the key for successful internet marketing. Everything should be according to the plan and design. It is good to be systematic when doing something.

  • You can improve your internet marketing through the help of SEO and PPC which are good in generating traffic towards your site and promoting your sales and products.

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