Let’s Give Them Something to Talk About

Bonnie Raitt was ahead of her time when she sang, “Let’s give them something to talk about” In today’s world, PR, Advertising, Marketing and Salespeople are placing a focus on getting their customers to talk about their companies and products. Below are some great video demonstrations that give customers something to talk about because of entertainment value, but also demonstrate products and reinforce the brand. Example 1 – Will it Blend? Example 2 – A Racing Helmet Made out of Sheet Metal Both of these videos are great! They both take objections off of the table. No customer is left wondering, will this blender handle my (insert random food item). No customer is wondering if the CNC software can handle a program a complex part.  The best part? The sheet metal video was done by one of OPEN MIND Technologies‘ customers, and OPEN MIND partnered with them to show off the helmet at the upcoming IMTS show. It’s a win-win. The customer showcases their ability to produce any part imaginable, and the software company is able to show it can supply a powerful tool for even the most complex geometry.  The Takeaway The next time you want to get customers talking, think about something that is: Visual or Tangible Demonstrates your products in an entertaining or inspiring way Easily...

Call Tracking – The Next Step in Analytics

Call tracking is not new. People have been using local and toll-free numbers to track TV ads and yellow page ads for years. However, call tracking with online sources is rather new, easy-to-implement technology that can help you determine which landing pages and advertisements are driving traffic and in-bound calls. How does call tracking work? Basically, call tracking provides unique, pass-through phone numbers to visitors that come from distinct sources (e.g. a different phone number for people clicking through from Yahoo vs. Google vs. Facebook vs. MerchantCircle, etc.).  Then, the backend system documents the number of calls, the length of each call, the conversation and many other statistics enabling you to easily determine which ads are generating in-bound calls, and the quality of those calls based on comprehensive data. Pricing Call tracking is affordable, too. Rates range from $10-$20 per month per phone number. While there are minimum monthly spending requirements ($50-$100 per month) that can hold small companies back, agencies will often meet the spending requirements because they deploy call tracking for many small and medium-sized companies. There are also costs per minute on the telephone lines, but these costs are rather low ( ~ $0.03 – $0.10 per minute), and get lower as the agency adds more lines for customers.   Call-Tracking Vendors Below are a few companies that offer call-tracking services. Marchex IfByPhone Dial800 This article was originally featured in Relevante Marketing's internet marketing newsletter. You can subscribe...

Get Started

As many of you know, I haven't written a post in a while. I apologize. Rather than make excuses for my inaction, I would like to challenge you to do something. Anything. In the next 30 days, start something or start working toward something. It starts with an assumption. If I start learning how to trade stocks, maybe I can supplement my income in the future. If I start a blog, maybe I can publish a book in the future. If I start volunteering, maybe I'll meet some new people that can help me find a job. Whatever it is, get started. There is no better time than now. Take the excuses off the table. Most things worth doing don't require a whole lot of actual time or money. We, humans, tend to use those things as excuses. The legend has it that took Da Vinci 16 years to start, pause and ultimately finish the Mona Lisa. So, find your Mona Lisa, and get started painting it. And, if you don't hear from me, assume that I am working on things I care about more than blogging at the moment. Over the past 6-7 weeks, this lecture has motivated me. I hope it has the same effect on you. Video Credit: Laughing Squid and Clay...

How to Consistently Win New Business

While there is not a magic bullet that applies to every business, the best way I've found to win new business is to: 1. Convert strangers to friends 2. Convert friends into fans 3. Get your fans to talk about you to their friends (who are strangers to you before that conversation) 4. Rinse and repeat You can replace the word stranger with prospect and friend with customer, if you must, but I wouldn't recommend using that language as it will affect the way you treat...