Business Profile: Lulu

Lulu is one of the neatest services I’ve seen in a long time, and I have been meaning to talk about it Lulu logo
for a while.

What is Lulu?
Lulu provides short-run manufacturing of books for self publishers, among other things. It basically allows anyone to write and create a physical, paperback book. In addition, Lulu provides services for reviewing content, editing, formatting, and promoting your book.

The Pros

  • The service is flexible. You can choose to print one copy, one hundred or one thousand. The quantity is up to you.
  • The prices are  pretty affordable.
    • 35 copies of a 150-page book, black and white and bound = $243   ($6.92/copy)
    • 100 copies of a 85-page book in full color and bound – $1550   ($15.50/copy)
  • Lulu offers a free online store front to help you sell your masterpiece without the upfront production cost commitments typically associated with printing.
  • You can get your ISBN number
  • A wide range of services for editing, formatting and promoting your work.

The Cons

  • Lulu doesn’t give cash advances to authors to allow them to quit your day job while you work on your masterpiece.
  • Lulu doesn’t provide data about the number of authors who sell fewer than 500 copies to strangers (most) or just how many books get published each year (thousands).

Feedback/Insight
Have you or someone you know used Lulu? If so, let me know. I have been thinking about writing a basic guide to marketing for a while and Lulu seems like the perfect route for it.

Any feedback you have would be much appreciated.

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