Let’s Give Them Something to Talk About

Bonnie Raitt was ahead of her time when she sang, “Let’s give them something to talk about” In today’s world, PR, Advertising, Marketing and Salespeople are placing a focus on getting their customers to talk about their companies and products. Below are some great video demonstrations that give customers something to talk about because of entertainment value, but also demonstrate products and reinforce the brand. Example 1 – Will it Blend? Example 2 – A Racing Helmet Made out of Sheet Metal Both of these videos are great! They both take objections off of the table. No customer is left wondering, will this blender handle my (insert random food item). No customer is wondering if the CNC software can handle a program a complex part.  The best part? The sheet metal video was done by one of OPEN MIND Technologies‘ customers, and OPEN MIND partnered with them to show off the helmet at the upcoming IMTS show. It’s a win-win. The customer showcases their ability to produce any part imaginable, and the software company is able to show it can supply a powerful tool for even the most complex geometry.  The Takeaway The next time you want to get customers talking, think about something that is: Visual or Tangible Demonstrates your products in an entertaining or inspiring way Easily...

65 Ways to Improve Your Internet Marketing for Under $65

When first venturing into the world of internet marketing, with the overwhelming jargon and rapid speed of change, many people just need a bit of direction and a helpful push to try something new. That's why I've created a list of 65 things you can do to improve your online marketing for under $65. They don't require a ton of time, talent or capital. Most of them are free, and anyone in a company can do them. Not just the marketing, PR, advertising types. Note: You don't have to do them all….today. Pick 2 or 3, and get started. It's About Creating a System It's the sum of all these parts that make up an internet marketing system that will help you be successful using the internet for business. Being relevant never hurt either. Future Plans for This List I plan to add links to related resources, but I wanted to get the list live, first. You can always Google anything you don't already know about. The List Research and listen to your customers Conduct a survey of past customers Ask your customers to review your products or services on popular web sites Ask a customer for a testimonial Figure out a new customer is worth. Use SpyFu to check on your competitors Do keyword research with Google Keyword Tool and Traffic Estimator Improve your Web site's Page Titles Improve your Web site's Meta Descriptions Add more lists to your Web site. Get rid of the slow-loading Flash intro and “Enter Site” on your home page Add a form to your Web site. (free trial, request a quote, request...

Link: 2008 Ad Age Search Marketing Fact Pack

Here is a link to the 2008 Ad Age Search Marketing Fact Pack. Here are some of the key things I noticed when looking through the data. Keyword Data As the Internet continues to gain content, search queries continue to get more and more specific. See slide 14 for the percentage data breakdown of search queries by word count.  Growth in Revenue at the 25 Largest Search Marketing Companies SEM services continue to show growth. The five largest SEM service companies were up an average of 21.6 percent. See slide 32. Budget Shifts from Print to Web 32% of respondents of a SEMPO survey said they were shifting marketing dollars from print magazine advertising to SEM. See slide 26. No Surprise, Google Still Dominates Google grew market share yet again. It now has 63% market share for search (up 6.5% YOY using August 07-08 data).   (63.1% market share in October 2008 according to ComScore) See slide...

The numbers don’t lie – Print is dying – Hooray for Online Ads

The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years, according to the Newspaper Association of America. Read the full article on Editor and Publisher. Some Stats from the Article: Print Advertising Total print advertising revenue in 2007 plunged 9.4% to $42 billion Classified plunged 16.5% to $14.1 billion. Internet Advertising Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. Advertising as a whole Total advertising revenue in 2007 — including online revenue — decreased 7.9% to $45.3 billion compared to the prior year. Newspapers earning more of their money online The NAA reported that online revenue now represents 7.5% of total newspaper ad revenue in 2007 compared to 5.7% in 2006. Tip of the Hat to The Cycle for pointing out the article. Google, whose stock was trading at over $740 per share in Nov. 2007, had  no...