Make it easy

Whether it is having RSS feeds available on your Web site or electronic check-in at the airport, a big thing in marketing is taking any unnecessary obstacles out of using your service.  Here is a neat widget that I saw on a trade show Web site today. (see right) They get it. Anyone that doesn’t need a reminder to go to a trade show either isn’t that important or is obsessed with the things on display and wouldn’t miss it for the world. This widget makes it easier for people to...

Trade Show Checklist

Wednesday is the first trade show that I am putting together. As such, I’ll need supplies, signs, literature and information. To deal with the ever-changing circumstances that off-site events present, I made a checklist that I think will be useful for my upcoming events, but also for corporate events, seminars, conferences, weddings, etc. Here is the file both in MS Word and PDF format. Trade Show Checklist MS Word  Trade Show Checklist PDF   Feel free to modify these documents as needed. If you have suggestions, please post them in the comments section of this post. I also added the checklist into the "Links" sidebar of this blog so that you’ll be able to reference it in the future. Thanks, Craig...