Let’s Give Them Something to Talk About

Bonnie Raitt was ahead of her time when she sang, “Let’s give them something to talk about” In today’s world, PR, Advertising, Marketing and Salespeople are placing a focus on getting their customers to talk about their companies and products. Below are some great video demonstrations that give customers something to talk about because of entertainment value, but also demonstrate products and reinforce the brand. Example 1 – Will it Blend? Example 2 – A Racing Helmet Made out of Sheet Metal Both of these videos are great! They both take objections off of the table. No customer is left wondering, will this blender handle my (insert random food item). No customer is wondering if the CNC software can handle a program a complex part.  The best part? The sheet metal video was done by one of OPEN MIND Technologies‘ customers, and OPEN MIND partnered with them to show off the helmet at the upcoming IMTS show. It’s a win-win. The customer showcases their ability to produce any part imaginable, and the software company is able to show it can supply a powerful tool for even the most complex geometry.  The Takeaway The next time you want to get customers talking, think about something that is: Visual or Tangible Demonstrates your products in an entertaining or inspiring way Easily...

65 Ways to Improve Your Internet Marketing for Under $65

When first venturing into the world of internet marketing, with the overwhelming jargon and rapid speed of change, many people just need a bit of direction and a helpful push to try something new. That's why I've created a list of 65 things you can do to improve your online marketing for under $65. They don't require a ton of time, talent or capital. Most of them are free, and anyone in a company can do them. Not just the marketing, PR, advertising types. Note: You don't have to do them all….today. Pick 2 or 3, and get started. It's About Creating a System It's the sum of all these parts that make up an internet marketing system that will help you be successful using the internet for business. Being relevant never hurt either. Future Plans for This List I plan to add links to related resources, but I wanted to get the list live, first. You can always Google anything you don't already know about. The List Research and listen to your customers Conduct a survey of past customers Ask your customers to review your products or services on popular web sites Ask a customer for a testimonial Figure out a new customer is worth. Use SpyFu to check on your competitors Do keyword research with Google Keyword Tool and Traffic Estimator Improve your Web site's Page Titles Improve your Web site's Meta Descriptions Add more lists to your Web site. Get rid of the slow-loading Flash intro and “Enter Site” on your home page Add a form to your Web site. (free trial, request a quote, request...

Cool tools for Internet Marketing

My company, Relevante Marketing, recently released a few tools for small business owners. The tools are free. They are intended to help you forecast ROI for Pay-Per-Click Advertising or Internet Marketing as a whole.  Give them a try. Any feedback you have is much appreciated. Pay-Per-Click ROI Calculator Internet Marketing ROI Calculator Want more tools like this? Subscribe to our Internet Marketing Newsletter to get more frequent updates on these types of tools, as well as other articles and...

5 Press Release Distribution Lists

Writing and distributing press releases is not that hard. Below are some lists that outline places that allow for free and paid press release distribution. Some even tell you the PageRank of the site, the purpose of the site and the costs associated, if applicable. Press Release Distribution Lists Press Release Point List Notes: 62 sites. Informative table that outlines PageRank, Costs, What's Included for Free, Turnaround Times for Distribution. Mashable – 20+ Free Sites List Notes: Provides profiles about each Web site. Arabian Affiliate List Notes: Big list, but it only provides PageRank about each site. I Do Web Marketing List Notes: Big List, but doesn't provide information about each site. Naked PR List Notes: Big List, but doesn't provide information about each site. Productivity Tip – Focus Focus only on high value sites, such as general sites that send out to a lot of journalists and have high PageRanks. Then, focus on niche distribution sites if their available in your industry. Productivity Tip #2 – Media Pitching Don't be afraid to send your press release to a section editor if you know it fits their topic and is timely.  Most magazines and newspapers have staff directories on their Web site. Often, though, they're buried. They don't want to be inundated with crap. So, you may have to scroll to the bottom of the page.  Productivity Tip #3 – Tweet the Media Look up your local affiliate broadcast station or newspaper on Twitter. Rally some friends to retweet your...

How to Handle Adversity

The Story "AirAsia said 31-year-old passenger Liew Siaw Hsia went into labour on Wednesday's flight from the northern island of Penang to Kuching on Borneo island. The aircraft made an emergency diversion to the Malaysian capital but the baby arrived just before landing, delivered by a doctor who was on board and who was assisted by the airline's flight attendants." Article Credit The Outcome The Mom and her newborn son received a lifetime of Free Flights from AirAsia. What a great move! It allowed AirAsia to gain positive press. The story was also picked up by the AP, which also mentioned the lifetime of free flights, albeit less prominently.  The story also got the number one spot on the Yahoo! homepage, which according to this article by Data Center Knowledge can drive upwards of one million pageviews. The Takeaway Handle adversity well, and make it a word of mouth...