Watch out. There’s another social networking site. It’s called Marcom Professional.
The site launched Tuesday morning.
Unlike other professional social networks, Marcom Professional is dedicated to marketing and communications professionals.
To become a member, one must be go through a verification process to ensure that he/she is indeed a marketing/communications professional. However, Marcom employs a rather loose definition (corporate, agency, blogger, journalist, teacher or student).
I heard about this site from PR Blogger.
Here is MarCom’s answer to the first question I had,
So why a social professional network for Marketing Communications?
"A marcom professional seeks to establish dialogue and forge a
relationship with potential customers, stakeholders and all influencers of importance to their client or employer. The rise and rise of social networks, and the associated blogosphere, is therefore critical to the marcom skillset. What better way to discuss this and all marketing communication matters, what better way for the marcom community to come together, than on the marcom social professional network."
I have to say that I’m skeptical.
Right now, I am going through the registration and verification process. I plan to do a site review once I am registered.
My Take from the Outside
I think it will be tough for Marcom Professional to gain large-scale traction in the industry. The social networking world has become crowded in the past two years. Many people, especially those interested in networking and blogging, have invested time in developing other, existing tools. Thus, I think the switching costs, in this case, will be too big of an obstacle for Marcom to overcome.