Pay Per Click Advertising

Case Study: Visum Corp.

In February, 2009, Craig met the outstanding team at Visum Corp. Like many small businesses, Visum knew it had problems with its web site and search marketing efforts.

They needed an internet marketing specialist to provide strategy, create effective PPC advertising campaigns and provide measurable results to help them grow their business profitably.

After conducting search market research, and within 15 days of the initial meeting, Craig:

created and launched new, highly targeted pay-per-click ad campaigns.
installed an analytics package to measure effectiveness.
created and implemented new lead conversion methods.

The Results (after 60 days of campaign launch)

Investment: $1931.49, including fees paid Craig.

Clicks: 599

Conversions: 101

Conversion Rate: 16.9%

Avg. Cost per Conversion (media only): $9.22

Avg. Cost per Conversion (including Craig's Fees): $19.12