Web Design

Sustainable Design Day Campaign

Clients: Applied Engineering and Autodesk.

Project Description: The goal of this campaign was to position Applied Engineering and Autodeskas the leaders for sustainable design expertise and technology solutions amongst manufacturers .

Craig's Role: Craig worked with Mike Prom and Josh Van Patter to create the concept for introductory video. After creating the concept, Craig negotiated with Applied Engineering and Autodesk customer Floe International to secure its involvement in the campaign and the ability to use its 3D CAD models as the representative manufacturer for sustainable design.

In addition, Craig built the web site for the campaign, and created display and PPC advertisements that were used to drive traffic to the site upon launch.

Results: The site and video were launched on April 22, 2009, which happened to be Earth Day. The site launched in conjunction with coordinated e-mail marketing and advertising efforts on that date. The site received over 1,300 visits within one week of launch and lead to 9 free software trial requests for 2010 Autodesk products, as well as muliple software quote requests.

View the Site

*Click on the top logo to view the inner pages of the Web site.