Post-sale Tactics for Pre-sale Marketing

With annual marketing plans being finalized and companies deciding on plans for 2008, I figured I would mention a few cost-effective, post-sale marketing tactics.

Here are four easy things that are easy to implement to any marketing plan.

  • Case studies
  • White Papers
  • Referrals
  • Satisfaction Surveys

These all take place after a sale has been made and can help build credibility with your current prospects.

It’s as easy as:

  1. Contacting your customers
  2. Offering value (referrals to their business, discounts, gift cards, sweepstakes,  etc.)
  3. Using the data/content to drive demand among future prospects.

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