The Customer Band

In today’s ever-changing, ever-connected, world it’s not uncommon for customers to band together to solve each others issues, bring up ideas for how to improve products or even complain about bad customer service interactions.

This is already happening in places like Facebook groups, Google groups and Ning.

Here’s a link to an interesting interview on Fast Company with Thor Muller, CEO of getsatisfaction.com, a site that brings customers and businesses together in a forum-like setting for customer service interactions.

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