by Craig Rentmeester | Dec 13, 2007 | Marketing & PR
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...
by Craig Rentmeester | Oct 18, 2007 | Business, Miscellaneous
A former boss once told me, "You can't take percentages to the bank. You take dollars and cents to the bank." This is a great saying. Rather than having to rationalize each purchase as a percentage of the yearly budget, it allows for gray area,...