Ideas for Changing the Rules

I realized that my last post doesn’t provide any ideas for changing the rules in your favor and improving your business. Here are some ideas that you can build off of. They’re broken up into categories and aim to look at every step in the sales process....

Change the Rules

A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...