5 Ways to Reward Good Profitable Behavior
It amazes me when companies reach out more to new customers, with special perks and discounts, than their best existing customers. As such, I thought I’d pass along some ways, in both the online and offline worlds of business, to reward your customers for good...Language and Control
It’s been heavily talked about in magazines, TV programs and blogs for years, to varying degrees and with varying intentions. Yes, customers are in control. In the broadcast era of marketing, customers decided whether or not to pay attention to your message....Solving Problems or Diffusing Problems
Businesses make mistakes. Whether it is a cable installer not showing up for their appointment or a construction company that doesn’t meet the deadline they promised, it’s not how a company arrives at a problem that determines their brand, it’s how the organization...Creating Customer Value
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....Follow Me
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