by Craig Rentmeester | Jul 19, 2007 | Marketing & PR
The biggest challenge for startups, and companies in general, is getting their ideas to spread without having to spend large amounts of money buying media to do it. In comes word-of-mouth marketing, buzz marketing, viral marketing and every other way to brand this...
by Craig Rentmeester | Jun 14, 2007 | Marketing & PR
I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...