The Environmental Wave (Part Two)

by | Jul 11, 2007 | Marketing & PR

I was reading a great article by Thomas Friedman, columnist for The New York Times, yesterday. Here is a link to the article that is publicly accessible through the International Herald Tribune. The point of the article is that people want to "Go Green", but...

The Environmental Wave

by | Jul 10, 2007 | Marketing & PR

In case you haven’t noticed, the latest marketing trend is Green. By green, I mean environmental responsibility. Companies are looking to tap into people’s desires for a cleaner environment by promising them some form of positive action, usually in the...