by Craig Rentmeester | Nov 14, 2007 | Marketing & PR
Introduction. Questions. Value. This is basically the approach that I take when trying to establish a relationship with editors and writers. The introduction can be done a variety of ways – usually it’s via e-mail, phone, or through a face-to-face meeting....
by Craig Rentmeester | Aug 30, 2007 | Marketing & PR
If only we were on the cover of _____________ (<—- Insert Popular Publication Name — The New York Times, The Wall Street Journal, etc. ). Many people, both high and low in organizations, will say if only we could do something, then most of our problems...