Types of Stories that Publications Run
Here is a fluid list of stories that publications often run. Business ProfilesBusiness IssuesCase StudiesColumnsInterviewsSeasonal articlesSidebarHow-to articlesInterviewsOp-EdPersonality ProfileHuman InterestEssayExposéPhoto EssaysLetter to the EditorReviews...How to Establish Yourself as a Trusted Source for the Media
Introduction. Questions. Value. This is basically the approach that I take when trying to establish a relationship with editors and writers. The introduction can be done a variety of ways – usually it’s via e-mail, phone, or through a face-to-face meeting....DIY Public Relations Week
This week is all about public relations. As such, I am going to post (at least) five different items related to media relations and personal branding using PR tactics. These posts are geared for people that unfamiliar with public relations tactics, dealing with...Media Pitching in Today’s World
Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...Follow Me
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