Craig Rentmeester
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Personal Branding Lessons from an Experienced Brand Builder

by Craig Rentmeester | Feb 1, 2008 | Business, Marketing & PR

Personal Branding Magazine issue 3 is now available. For issue 3, I interviewed John Purdy of the Kendall Purdy Group. The article tells his story of leaving the Ad Agency he’d worked at for over 20 years to become a one-man consulting firm. My article, featured...

Personal Branding Magazine Issue 2 Available

by Craig Rentmeester | Nov 2, 2007 | Miscellaneous

Personal Branding Magazine released its second issue yesterday. As such, I thought I’d make my article available at no charge. Credibility in the Application Process By Craig Rentmeester The job hunting protocol has changed. Five years ago, when Friendster was...

Celebrities and Personal Branding

by Craig Rentmeester | Sep 25, 2007 | Business, Marketing & PR, Miscellaneous

One key element to personal branding is knowing your own personal traits, skills and accomplishments. Once you’ve done that self assessment, you need to leverage that package into something that can create opportunities and revenue for yourself. Celebrities do...

The Fine Line of Self Promotion and Personal Branding

by Craig Rentmeester | Aug 27, 2007 | Business, Marketing & PR, Miscellaneous

The ability, and need, for personal branding has taken off more than ever, because of the Internet. This has happened because it’s free. Start a blog, make a LinkedIn profile, etc. The cost to promote yourself has reached a price that everyone can afford. With...

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