by Craig Rentmeester | Nov 18, 2009 | Marketing & PR
Writing and distributing press releases is not that hard. Below are some lists that outline places that allow for free and paid press release distribution. Some even tell you the PageRank of the site, the purpose of the site and the costs associated, if applicable....
by Craig Rentmeester | Mar 31, 2009 | Marketing & PR
In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...
by Craig Rentmeester | Jul 9, 2008 | Marketing & PR, Weblogs
Apparently Chris Anderson, had no effect, because for the past few months I have been getting news releases from PR professionals. At first, I would open and quickly scan them to see if they had any useful ideas to write about. (Hey, it gets tough to keep coming up...
by Craig Rentmeester | Dec 3, 2007 | Marketing & PR
In the past, I heard that when a movie wins an Oscar for Best Picture it brings in over 20 million dollars in additional revenue. So, I thought I would do some research to see if there has been any studies on this. Here is the best article that I found on the subject....
by Craig Rentmeester | Nov 16, 2007 | Miscellaneous
In media relations, the person to contact is the editor. Depending on the size of the publication, and especially at daily newspapers, it will likely be the editor a particular section (National, Local, Sports, A&E, etc. ) When establishing contact with an editor,...