How to Establish Yourself as a Trusted Source for the Media
Introduction. Questions. Value. This is basically the approach that I take when trying to establish a relationship with editors and writers. The introduction can be done a variety of ways – usually it’s via e-mail, phone, or through a face-to-face meeting....DIY Public Relations Week
This week is all about public relations. As such, I am going to post (at least) five different items related to media relations and personal branding using PR tactics. These posts are geared for people that unfamiliar with public relations tactics, dealing with...PR scandals and rebounds
Here is a brief slide show from Fast Company that mentions companies that went through PR scandals and survived. The eight brands that Fast Company says are rebounding are: McDonald’sExxon MobilMerckTylenolFord/Firestone – debatableWendy’sMartha...If only; Publicity is for Business not for the sake of getting Publicity
If only we were on the cover of _____________ (<—- Insert Popular Publication Name — The New York Times, The Wall Street Journal, etc. ). Many people, both high and low in organizations, will say if only we could do something, then most of our problems...Follow Me
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