by Craig Rentmeester | Dec 26, 2007 | Uncategorized
On Sunday evening, my family went out to dinner with another family. As the eleven of us sat at the table chatting and perusing the menu, someone asked the ultimate word of mouth marketing question, “What do you recommend?” More than one person responded,...
by Craig Rentmeester | Sep 7, 2007 | Business, Marketing & PR, Miscellaneous
Yesterday, I had a plumber come to my house to unclog a drain. My landlord explicitly said that he’d like it to cost under $100, and if was going to cost more to call him. Understandable. When the plumber came, it took him less than thirty minutes to determine...