by Craig Rentmeester | Jul 29, 2007 | Business, Marketing & PR
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....
by Craig Rentmeester | Jul 26, 2007 | Marketing & PR
A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience. An...