Contact us pages and the (real) Exit Rate

Here’s something I have been wondering about lately as I rework my company’s Web site into a more user-friendly, visitor-converting marketing machine. Why do companies only have a web form on the ‘contact us’ page? Yes, it funnels everyone...

SEO for Presidential Candidates

Search Engine Watch has a great article about Presidential candidates’ web sites and how they’re not properly configured to maximize search engine rankings. My TakeDo members of your web team have SEO experience? Do they get input from people in marketing,...