White Space in Print ads

I am thinking about print ads — specifically using white space in print ads. White space is critically important, especially in a cluttered world. Here is a good paragraph I found on NetMechanic summarizing proper and improper white space. A page with too little...

Marketing and the Guthrie

Earlier this week I saw an article on CNN about the new Guthrie Theater in Minneapolis, MN. The article basically says that the new theater wants to draw people in see theatrical performances, but also to hang out drinking coffee at the cafe, eating at the fine-dining...