by Craig Rentmeester | Apr 1, 2008 | Advertising, Current Affairs
The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years, according to the Newspaper Association of America. Read the full article on Editor and Publisher. Some Stats from the Article:Print Advertising Total print advertising...
by Craig Rentmeester | Jan 23, 2008 | Advertising
I am thinking about print ads — specifically using white space in print ads. White space is critically important, especially in a cluttered world. Here is a good paragraph I found on NetMechanic summarizing proper and improper white space. A page with too little...
by Craig Rentmeester | Nov 26, 2007 | Advertising
Here is a neat video a found on 5min.com about how much advertisers pay for various signage in New York City. Enjoy.
by Craig Rentmeester | Sep 9, 2007 | Advertising, Marketing & PR, Miscellaneous
In May, I wrote about the new Guthrie Theater’s advertising in downtown Minneapolis. After actually going to the Guthrie on two occasions recently, I thought I follow up post would be valuable. The past two weekends I went to the Guthrie Theater to have drinks;...
by Craig Rentmeester | May 25, 2007 | Advertising, Marketing & PR
Earlier this week I saw an article on CNN about the new Guthrie Theater in Minneapolis, MN. The article basically says that the new theater wants to draw people in see theatrical performances, but also to hang out drinking coffee at the cafe, eating at the fine-dining...