Surprising Search Results

Just now I wanted to find out what the most up-to-date odds were for Big Brown to win the Belmont Stakes. So, I searched "Belmont Stakes Odds". The surprising thing is that no gambling sites have search campaigns including that search phrase. It's three...

Tiered Search Bidding

As any salesperson will tell you, there's nothing like a warm lead; someone that has the money budgeted, and is looking to buy soon. In most B2B marketing roles, the core responsibility is to generate and capture demand for products and services. To my knowledge,...

5 Ways to Reward Good Profitable Behavior

It amazes me when companies reach out more to new customers, with special perks and discounts, than their best existing customers. As such, I thought I’d pass along some ways, in both the online and offline worlds of business, to reward your customers for good...