Monitoring Popularity

by | Jan 17, 2008 | Marketing & PR

If you’re into monitoring trends and awareness, then you may already know about these tools. If not, then they’re an easy way to get a quick snapshot of industry and product trends. Google Adwords Keyword Tool – Shows CPC, advertising competition,...

SEO E-Book Coming Soon

by | Jan 15, 2008 | SEO

I am working on free SEO e-book titled, "We have a Web site. Now What?". The book will be the first of a two-part series. The first edition is dedicated to on-page SEO. It will contain easy-to-understand SEO advice for small businesses and entrepreneurs that...

Ad Age – Search Marketing Report

by | Jan 11, 2008 | SEO, Web/Tech

Here is a report I found from Advertising Age related to SEO and search marketing. The report came out in November, 2007, but the information is useful nonetheless. Some interesting findings from the report: Web-based Search Search Marketing Click Through Rate (CTR) =...

Breaking the (Golden Arches) Mold

by | Jan 9, 2008 | Marketing & PR

Last night I watched a show called, "Most Unique McDonald’s" on the Travel Channel. The show consists of a guided tour with tour guide Peter Holden, a McDonald’s fanatic, who claims to have visited nearly 12,000 McDonald’s restaurants...

Creating Communities

by | Jan 8, 2008 | Marketing & PR

A hot marketing topic is creating communities for customers and users.  Whether it is through a blog, social network or user group, communities allow people to connect with people of similar interests and share information amongst one another. Currently, I am...