Skimmers and Flippers
It’s likely that your ad or article will get flipped past or skimmed over. People rarely read magazines and newspapers cover to cover. Rather, they’ll scan headlines and articles for articles and topics that are relevant to them. What does that...If you can’t track it, don’t spend it
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...We Apologize for the delay, please listen closely
…as our menu has changed. Your call is very important to us. Please remain on the line. Has anyone ever wondered why telecommunications companies have some of the worst customer service? I have. Many times. I also wonder why they route calls,...Hilarious
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