Media Pitching in Today’s World

by | Oct 13, 2007 | Marketing & PR

Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...

More Choices = Better Marketing

by | Oct 8, 2007 | Marketing & PR

Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...

SEO Tip – Optimize PDFs

by | Oct 5, 2007 | SEO, Web/Tech

Admittedly, I am on a SEO kick, because of a project that I am working on. As such, here is another  resource that will help your SEO efforts. Optimize PDFs for search engines  Before this week, I assumed that PDFs weren’t very good at communicating...

When and How to Ask

by | Oct 2, 2007 | Marketing & PR

For feedback. Asking for feedback is easily forgotten in many companies. In fact, asking customers for more than what is needed to process the order is easily forgotten. Whether salespeople are busy, deadlines are tight or employees are too lazy, feedback can be a...

Another Great SEO Resource

by | Oct 1, 2007 | SEO

Thanks to Aaron for building this resource about internet marketing. Within the mindmap, he points out a resource with great information that you may have never heard about. It's called SEO Digger. (note: SEO Digger has now moved to SEM Rush. It provides more...