by Craig Rentmeester | Aug 9, 2007 | Marketing & PR
In everyday life people talk about a lot things. During these instances, people often spread news around to friends, family and coworkers. A marketer’s job is to create enough excitement that people will entertain and spread your ideas. With the Powerball being...
by Craig Rentmeester | Aug 2, 2007 | Marketing & PR
In case you haven’t seen the news, national or local, the 35-W bridge over the Mississippi River collapsed. If need the full story, here are some links: (CNN) (Bloomberg) From a communications standpoint, this is a crisis. The local authorities and...
by Craig Rentmeester | Jul 29, 2007 | Business, Marketing & PR
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....
by Craig Rentmeester | Jul 27, 2007 | Marketing & PR, Miscellaneous
While reading articles and blogs about the Presidential race and the YouTube debate held on Monday, I came across an interesting blog post by the Washington Post. Background Info: The Washington Post’s Chris Cillizza asked, "Is the media in America...
by Craig Rentmeester | Jul 26, 2007 | Marketing & PR
A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience. An...