by Craig Rentmeester | Apr 25, 2009 | Marketing & PR
If you're a marketer in the U.S., you should take a look this interesting report about how Americans spend their time put together by the Bureau of Labor Statistics. It has broad reports for everyone over 15, and is also segmented demographically by age groups,...
by Craig Rentmeester | Apr 7, 2009 | Marketing & PR, SEO, Web/Tech
This question has come up a lot lately. Answer: Google BaseSteps to TakeCreate a data feed in XML or TXT format. Your product listings will remain active for up to 31 days. After that, just re-upload your feed and your products will be published again. Hint: Click on...
by Craig Rentmeester | Mar 31, 2009 | Marketing & PR
In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...
by Craig Rentmeester | Mar 17, 2009 | Current Affairs, Miscellaneous
Today is the last day that the Seattle Post-Intelligencer is publishing its print edition. It will reduce its staff of 140 down to 20-25 employees as it moves to an online only newspaper. Three years ago I received the letter below from the Seattle Post-Intelligencer....
by Craig Rentmeester | Mar 3, 2009 | Uncategorized
With the recession in full swing, and the Dow dropping below 7K, I thought it'd be wise to provide some cheap marketing tactics. Hopefully these help you start a surge of other marketing ideas for you. 1. Highly focused pay-per-click advertising. Don't bid on...