Leaps of Faith

Every transaction involves a leap of faith. Buyers worry about a seller's reputation, customer service, warranty, product performance, resale value, etc. Sellers worry about the buyer's ability to pay, how much post-sale support resources they'll use, how...

You Get what you Support

Markets, and the businesses in those markets, are there for a reason. As soon as customers stop coming to businesses, the businesses are forced to adapt.Whether it's the way a business sells (direct, distributor, etc.), to where a business is located, your...

How do Americans Spend their Time?

If you're a marketer in the U.S., you should take a look this interesting report about how Americans spend their time put together by the Bureau of Labor Statistics. It has broad reports for everyone over 15, and is also segmented demographically by age groups,...