You Get what you Support

Markets, and the businesses in those markets, are there for a reason. As soon as customers stop coming to businesses, the businesses are forced to adapt.Whether it's the way a business sells (direct, distributor, etc.), to where a business is located, your...

How do Americans Spend their Time?

If you're a marketer in the U.S., you should take a look this interesting report about how Americans spend their time put together by the Bureau of Labor Statistics. It has broad reports for everyone over 15, and is also segmented demographically by age groups,...

Customers Control the Message

In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...