Ad Age – Search Marketing Report
Here is a report I found from Advertising Age related to SEO and search marketing. The report came out in November, 2007, but the information is useful nonetheless. Some interesting findings from the report: Web-based Search Search Marketing Click Through Rate (CTR) =...Breaking the (Golden Arches) Mold
Last night I watched a show called, "Most Unique McDonald’s" on the Travel Channel. The show consists of a guided tour with tour guide Peter Holden, a McDonald’s fanatic, who claims to have visited nearly 12,000 McDonald’s restaurants...Creating Communities
A hot marketing topic is creating communities for customers and users. Whether it is through a blog, social network or user group, communities allow people to connect with people of similar interests and share information amongst one another. Currently, I am...Opening Up
At the Consumer Electronics Show (CES), Comcast announced its plans to release a device called "AnyPlay", a portable DVD/CD Player that will allow users to record and playback up to 60 hours of footage from cable TV using DVR technology via a docking station...The Front Line and the First Impression
Every organization has a front line. Whether it’s a receptionist, salespeople on the retail floor, bank tellers or customer service over the phone, every company has people that are the customer’s first point of contact. Front line employees have it...SEO for Presidential Candidates
Search Engine Watch has a great article about Presidential candidates’ web sites and how they’re not properly configured to maximize search engine rankings. My TakeDo members of your web team have SEO experience? Do they get input from people in marketing,...Follow Me
My Companies
Sponsors
Below are companies I use on client work and recommend you use as well.
