Skimmers and Flippers
It’s likely that your ad or article will get flipped past or skimmed over. People rarely read magazines and newspapers cover to cover. Rather, they’ll scan headlines and articles for articles and topics that are relevant to them. What does that...If you can’t track it, don’t spend it
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...We Apologize for the delay, please listen closely
…as our menu has changed. Your call is very important to us. Please remain on the line. Has anyone ever wondered why telecommunications companies have some of the worst customer service? I have. Many times. I also wonder why they route calls,...Hilarious
Ryan, thanks for sending me this.Kiva Gift Certificates – The gift that truly keeps on giving
In case you haven’t heard of it, Kiva is one the neatest organizations in the world. It is a nonprofit that is focused on microlending/microcredit. It finds people in developing nations that need money for their business. The person decides how much money they...Subscribing to Trade Magazines
Andy Sernovitz, Word-of-Mouth Marketing specialist, had a good post about trade magazines. Two sentences that I found to be the most valuable from his post are:"Trade mags are your free ticket to diverse knowledge about all sorts of markets." "I know a...Follow Me
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