Two Free SEO Resources
These tools are great at giving a quick glance at how your Web site functions and how it could be improved. Some of my other favorites like this are Web site Grader, Compete, and SEM Rush. SpyFu What is it used for? SpyFu is good at looking at organic search result...What to Provide to and Expect from an Editor
In media relations, the person to contact is the editor. Depending on the size of the publication, and especially at daily newspapers, it will likely be the editor a particular section (National, Local, Sports, A&E, etc. ) When establishing contact with an editor,...6 PR Tactics to help your Personal Brand
Public relations professionals help the companies they represent maintain a positive reputation with people, or groups, important to the organization’s success. It seems very straightforward. To accomplish this, though, PR professionals use a variety of...Types of Stories that Publications Run
Here is a fluid list of stories that publications often run. Business ProfilesBusiness IssuesCase StudiesColumnsInterviewsSeasonal articlesSidebarHow-to articlesInterviewsOp-EdPersonality ProfileHuman InterestEssayExposéPhoto EssaysLetter to the EditorReviews...How to Establish Yourself as a Trusted Source for the Media
Introduction. Questions. Value. This is basically the approach that I take when trying to establish a relationship with editors and writers. The introduction can be done a variety of ways – usually it’s via e-mail, phone, or through a face-to-face meeting....The Importance of Media Relations
What is media relations? Media relations is the practice of developing relationships with journalists and editors at media outlets. The hope is that, from doing so, you will garner media coverage for your business or cause. In addition, establishing relationships with...Follow Me
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