Popfly now open to the public
One of the big news items of today is that Microsoft’s mashup utility, Popfly, is now open to the public. About two months back, I was able to get access to Popfly. There wasn’t much capability at the time and the interface was quite confusing. In case you...Take money to the bank, not percents
A former boss once told me, "You can't take percentages to the bank. You take dollars and cents to the bank." This is a great saying. Rather than having to rationalize each purchase as a percentage of the yearly budget, it allows for gray area,...Blogging for Business; Service Providers
I understand that some people are intimidated by computers and the Internet. However, I don’t understand why service providers (Electricians, Plumbers, Landscapers, Painters, etc.) do not have Web sites or at least simple blogs. With easy-to-use, WYSIWYG...This Blog is Paperless
Today is Blog Action Day, or so it has been branded. Just another day? Maybe. An attempt by the blogging community to show power and influence. Probably. However, this "holiday" hasn’t gone unnoticed by bloggers and blog readers. Blog action day has...Media Pitching in Today’s World
Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...More Choices = Better Marketing
Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...Follow Me
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