Solving Problems or Diffusing Problems
Businesses make mistakes. Whether it is a cable installer not showing up for their appointment or a construction company that doesn’t meet the deadline they promised, it’s not how a company arrives at a problem that determines their brand, it’s how the organization...Announcement
I’ll be writing for Personal Branding magazine. It is a publication that is printed quarterly. It costs $12.95 and is distributed electronically. All proceeds go to benefit the American Cancer Society.If only; Publicity is for Business not for the sake of getting Publicity
If only we were on the cover of _____________ (<—- Insert Popular Publication Name — The New York Times, The Wall Street Journal, etc. ). Many people, both high and low in organizations, will say if only we could do something, then most of our problems...Customer Service in action; Print Place shines
Late Friday afternoon (3:30 – 4:00pm) I was ordering brochures. I placed the order online and then submitted my artwork to the Web site by uploading the files. Then comes the curveball. Rather than being able to view my proofs online, both front and back, I was...B2B sales. What are you selling? Features or Benefits
In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...The Fine Line of Self Promotion and Personal Branding
The ability, and need, for personal branding has taken off more than ever, because of the Internet. This has happened because it’s free. Start a blog, make a LinkedIn profile, etc. The cost to promote yourself has reached a price that everyone can afford. With...Follow Me
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