Using pictures in Marketing
Many marketers know that, if used properly, pictures can create an image more than words. The hard part is finding great pictres to use in advertisements, on Web sites, in collateral and for slide shows. Often times, I’ll find a great picture, but it isn’t...Conversation and Talk; Dissecting the Powerball
In everyday life people talk about a lot things. During these instances, people often spread news around to friends, family and coworkers. A marketer’s job is to create enough excitement that people will entertain and spread your ideas. With the Powerball being...Tip of the Hat to Minneapolis-St. Paul Workers and Spokespeople
In case you haven’t seen the news, national or local, the 35-W bridge over the Mississippi River collapsed. If need the full story, here are some links: (CNN) (Bloomberg) From a communications standpoint, this is a crisis. The local authorities and...Creating Customer Value
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....PR Insight from the YouTube Debate audience
While reading articles and blogs about the Presidential race and the YouTube debate held on Monday, I came across an interesting blog post by the Washington Post. Background Info: The Washington Post’s Chris Cillizza asked, "Is the media in America...Marketing, User Experience and the Details
A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience. An...Follow Me
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