The Remarkability of Small Business

by | Jul 15, 2007 | Business, Marketing & PR

Small businesses usually have an advantage versus big box retailers, franchises and corporations because they can tell a more personal story. The Big Deal: The more a consumer knows about a business, the more he or she can talk about that business in their day-to-day...

Future Internet Adoption Rates

by | Jul 12, 2007 | Business

Today, I decided to do some research into what the Earth’s Internet user makeup will be in the future. Here is an article I read on Clickz that was posted a few weeks back (June 26, 2007). Below are some highlights from the article. (statistics in the article...

The Environmental Wave (Part Two)

by | Jul 11, 2007 | Marketing & PR

I was reading a great article by Thomas Friedman, columnist for The New York Times, yesterday. Here is a link to the article that is publicly accessible through the International Herald Tribune. The point of the article is that people want to "Go Green", but...

The Environmental Wave

by | Jul 10, 2007 | Marketing & PR

In case you haven’t noticed, the latest marketing trend is Green. By green, I mean environmental responsibility. Companies are looking to tap into people’s desires for a cleaner environment by promising them some form of positive action, usually in the...

Sony Playstation 3 Price Drop

by | Jul 9, 2007 | Marketing & PR

Sony, after saying it wouldn’t just days ago, slashed prices on the PS3 by $100, bringing the 60GB model to $499. In August, an 80 GB model will be available for $599. However, I think that the PS3 will see little movement in sales because of the price drop. I...

Unique Event + Free Labor = Great Idea

by | Jul 7, 2007 | Marketing & PR

NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...