PR through Marketing
Whether it is a great ad campaign, a unique promotion or in-store displays that people want, gaining positive PR through marketing is certainly a great thing. It increases the amount of awareness, allows ideas to go spread virally and brings in third-party sources to...Drawing People in from Within: Internal Marketing
A part of human resources and public relations is employee communications. Whether that is handling a terrible layoff, a company accident or determining employee benefits. A phrase I’d like to coin is Internal Marketing. By that I mean, how are you treating...iPhone Mania
In case you haven’t noticed, iPhone Mania is officially underway. So, I did some research to find out just how out of control things are for this product. Here are some of the interesting things that I found. On eBay there were people selling Yahoo! and Gmail...Poor Execution; Great Example
Here is a sign that I saw yesterday at a Flying J gas station and covenience store near Gretna, Nebraska, roughly 20 miles west of Omaha, NE. This sign was located directly below the store’s logo and above the front entrance to the convenience store. In my...No Phone Calls, Please (Part Two)
Today, when I reached the end of a construction zone on I-76/I-70, I saw an orange and black construction sign that said, "Thank you, Ames Construction" and then had their phone number listed below the message. I wanted to snap a picture, but wasn’t...No Phone Calls, Please
Some companies and organizations do not post a phone number online. Instead, they use a "contact us" form on their Web site. This form must be filled out by the user and then sent electronically to the company. This form, and way of handling potential...Follow Me
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