Leaps of Faith
Every transaction involves a leap of faith. Buyers worry about a seller's reputation, customer service, warranty, product performance, resale value, etc. Sellers worry about the buyer's ability to pay, how much post-sale support resources they'll use, how...Innovative Shopping Breakthrough or Web 2.0 Gone Wild?
Zugara, a company I’d never heard of before today, launched a preview of a service that may become a mainstay for internet shopping.It uses augmented reality and motion capture to allow shoppers to preview clothes before they buy them. Read the Full...You Get what you Support
Markets, and the businesses in those markets, are there for a reason. As soon as customers stop coming to businesses, the businesses are forced to adapt.Whether it's the way a business sells (direct, distributor, etc.), to where a business is located, your...How do Americans Spend their Time?
If you're a marketer in the U.S., you should take a look this interesting report about how Americans spend their time put together by the Bureau of Labor Statistics. It has broad reports for everyone over 15, and is also segmented demographically by age groups,...How to Get Listed in Google Shopping Results?
This question has come up a lot lately. Answer: Google BaseSteps to TakeCreate a data feed in XML or TXT format. Your product listings will remain active for up to 31 days. After that, just re-upload your feed and your products will be published again. Hint: Click on...Customers Control the Message
In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...Follow Me
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Below are companies I use on client work and recommend you use as well.
