B2B sales. What are you selling? Features or Benefits
In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...The Fine Line of Self Promotion and Personal Branding
The ability, and need, for personal branding has taken off more than ever, because of the Internet. This has happened because it’s free. Start a blog, make a LinkedIn profile, etc. The cost to promote yourself has reached a price that everyone can afford. With...Landing a job online; Job hunting tips and resources
Most job hunters these days use the Internet to find job openings. Guy Kawasaki had an interesting post today about his experience posting and filling a job opening on Craigslist. Since I recently completed the post-college job search, I thought that I’d share a...Creating Customer Value
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....Follow Me
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