Make it easy

by | Sep 13, 2007 | Events, Marketing & PR

Whether it is having RSS feeds available on your Web site or electronic check-in at the airport, a big thing in marketing is taking any unnecessary obstacles out of using your service.  Here is a neat widget that I saw on a trade show Web site today. (see right)...

Trade Show Checklist

by | Sep 10, 2007 | Events, Marketing & PR, Miscellaneous

Wednesday is the first trade show that I am putting together. As such, I’ll need supplies, signs, literature and information. To deal with the ever-changing circumstances that off-site events present, I made a checklist that I think will be useful for my...