More Choices = Better Marketing

Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...

When and How to Ask

For feedback. Asking for feedback is easily forgotten in many companies. In fact, asking customers for more than what is needed to process the order is easily forgotten. Whether salespeople are busy, deadlines are tight or employees are too lazy, feedback can be a...