by Craig Rentmeester | Oct 8, 2007 | Marketing & PR
Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...
by Craig Rentmeester | Oct 2, 2007 | Marketing & PR
For feedback. Asking for feedback is easily forgotten in many companies. In fact, asking customers for more than what is needed to process the order is easily forgotten. Whether salespeople are busy, deadlines are tight or employees are too lazy, feedback can be a...
by Craig Rentmeester | Sep 27, 2007 | Marketing & PR, Web/Tech
After going through the screening process I am officially a member of Marcom Professional. As promised, I reviewed the site so those that aren’t members, or can’t become one since they’re not in the industry, can have glimpse at what’s...
by Craig Rentmeester | Sep 26, 2007 | Marketing & PR
Watch out. There’s another social networking site. It’s called Marcom Professional. The site launched Tuesday morning. Unlike other professional social networks, Marcom Professional is dedicated to marketing and communications professionals. To become a...
by Craig Rentmeester | Sep 25, 2007 | Business, Marketing & PR, Miscellaneous
One key element to personal branding is knowing your own personal traits, skills and accomplishments. Once you’ve done that self assessment, you need to leverage that package into something that can create opportunities and revenue for yourself. Celebrities do...