Employee relations gone public
Today, while driving to work, I took this photo. (click for larger image). The sign reads, "The world’s best crew works here". Whether or not you think that McDonald’s workers are the most talented individuals or they’re paid a fair wage is...PR scandals and rebounds
Here is a brief slide show from Fast Company that mentions companies that went through PR scandals and survived. The eight brands that Fast Company says are rebounding are: McDonald’sExxon MobilMerckTylenolFord/Firestone – debatableWendy’sMartha...Search vs. Experience Goods, and the Internet’s role
You may have heard about goods being classified as either a search or an experience good. The concept is not new, and was actually developed by American economist Philip Nelson. These classifications provide a working distinction between different types of products...Make it easy
Whether it is having RSS feeds available on your Web site or electronic check-in at the airport, a big thing in marketing is taking any unnecessary obstacles out of using your service. Here is a neat widget that I saw on a trade show Web site today. (see right)...Follow Me
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