What makes Broadcast News Usually Makes Interpersonal News
The biggest challenge for startups, and companies in general, is getting their ideas to spread without having to spend large amounts of money buying media to do it. In comes word-of-mouth marketing, buzz marketing, viral marketing and every other way to brand this...Bad Press can be Bad for Business
In the midst of an SEC investigation about Whole Foods acquisition of Wild Oats, Whole Foods is back on the negative press coverage trail. Here is a link to the latest PR blunder by CEO Jack Mackey. SummaryJohn Mackey, Whole Foods Chief Executive, decided to post...No Response from Spokesperson; Why no Response is Usually the Worst Response
In public relations, and especially crisis communications, many organizations decline to comment or will not return an editor’s phone calls. This will appear in broadcast and in print as a side note (The company declined to comment…The company could not be...Don’t forget to buy Ice
Last week I was at the grocery store. At each of the self checkouts was a small note that said "Don’t forget to buy ice". This is great marketing for a few reasons. 1). Place. The ice is not far from the checkout, making it easy to grab a bag while in...Follow Me
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