The Remarkability of Small Business

Small businesses usually have an advantage versus big box retailers, franchises and corporations because they can tell a more personal story. The Big Deal: The more a consumer knows about a business, the more he or she can talk about that business in their day-to-day...

The Environmental Wave (Part Two)

I was reading a great article by Thomas Friedman, columnist for The New York Times, yesterday. Here is a link to the article that is publicly accessible through the International Herald Tribune. The point of the article is that people want to "Go Green", but...

The Environmental Wave

In case you haven’t noticed, the latest marketing trend is Green. By green, I mean environmental responsibility. Companies are looking to tap into people’s desires for a cleaner environment by promising them some form of positive action, usually in the...

Sony Playstation 3 Price Drop

Sony, after saying it wouldn’t just days ago, slashed prices on the PS3 by $100, bringing the 60GB model to $499. In August, an 80 GB model will be available for $599. However, I think that the PS3 will see little movement in sales because of the price drop. I...

Unique Event + Free Labor = Great Idea

NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...