Ebay launches Kijiji; Possible IR mistake?
I just read a story on BBC that said EBay launched a site called Kijiji, which means village in swahili, in the United States. The site will function similar to Craigslist; users can post ads for things ranging from personal ads, to garage sales, to homes for sale....PR through Marketing
Whether it is a great ad campaign, a unique promotion or in-store displays that people want, gaining positive PR through marketing is certainly a great thing. It increases the amount of awareness, allows ideas to go spread virally and brings in third-party sources to...Drawing People in from Within: Internal Marketing
A part of human resources and public relations is employee communications. Whether that is handling a terrible layoff, a company accident or determining employee benefits. A phrase I’d like to coin is Internal Marketing. By that I mean, how are you treating...iPhone Mania
In case you haven’t noticed, iPhone Mania is officially underway. So, I did some research to find out just how out of control things are for this product. Here are some of the interesting things that I found. On eBay there were people selling Yahoo! and Gmail...Follow Me
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