by Craig Rentmeester | Jun 29, 2007 | Marketing & PR
Here is a sign that I saw yesterday at a Flying J gas station and covenience store near Gretna, Nebraska, roughly 20 miles west of Omaha, NE. This sign was located directly below the store’s logo and above the front entrance to the convenience store. In my...
by Craig Rentmeester | Jun 25, 2007 | Business, Marketing & PR
Today, when I reached the end of a construction zone on I-76/I-70, I saw an orange and black construction sign that said, "Thank you, Ames Construction" and then had their phone number listed below the message. I wanted to snap a picture, but wasn’t...
by Craig Rentmeester | Jun 24, 2007 | Business, Marketing & PR
Some companies and organizations do not post a phone number online. Instead, they use a "contact us" form on their Web site. This form must be filled out by the user and then sent electronically to the company. This form, and way of handling potential...
by Craig Rentmeester | Jun 21, 2007 | Marketing & PR
Here is a link to an interesting post from a blog called "The Cycle", published by PR Week. In Short, it deals with Whole Foods’ lack of well-coordinated actions and communications.
by Craig Rentmeester | Jun 21, 2007 | Marketing & PR
A large part of a marketing department’s job is to cause change. Whether that is bringing a new product to an existing market or luring in new customers to existing lines of products, marketers usually need to bring in new business based on causing consumers to...