Poor Execution; Great Example

Here is a sign that I saw yesterday at a Flying J gas station and covenience store near Gretna, Nebraska, roughly 20 miles west of Omaha, NE. This sign was located directly below the store’s logo and above the front entrance to the convenience store. In my...

No Phone Calls, Please

Some companies and organizations do not post a phone number online. Instead, they use a "contact us" form on their Web site. This form must be filled out by the user and then sent electronically to the company. This form, and way of handling potential...

Transparency Link

Here is a link to an interesting post from a blog called "The Cycle", published by PR Week. In Short, it deals with Whole Foods’ lack of well-coordinated actions and communications.

Selling Change

A large part of a marketing department’s job is to cause change. Whether that is bringing a new product to an existing market or luring in new customers to existing lines of products, marketers usually need to bring in new business based on causing consumers to...