Marketing & PR | Craig Rentmeester

Language and Control

by Craig Rentmeester | Apr 15, 2008 | Marketing & PR, SEO

It’s been heavily talked about in magazines, TV programs and blogs for years, to varying degrees and with varying intentions. Yes, customers are in control. In the broadcast era of marketing, customers decided whether or not to pay attention to your message....

B2B — From Sales Quotes to Persuasive Proposals

by Craig Rentmeester | Mar 29, 2008 | Marketing & PR

I wrote in the past about post-sale tactics for pre-sale marketing. In that post, I mentioned case studies and satisfaction surveys to help gather testimonials and build credibility for future sales opportunities. A few weeks back I attended a conference and a...

Benefits of using a Blog as your E-newsletter

by Craig Rentmeester | Mar 22, 2008 | Marketing & PR, SEO, Weblogs

A rather new concept is using a blog like an e-newsletter. I love the approach from a marketing and an SEO standpoint. Rather than sending PDFs or E-blasts via e-mail to subscribers, a blog offers dynamic content that maintains the same look over time. A blog instead...

Creative Packaging and Product Ideas

by Craig Rentmeester | Feb 20, 2008 | Marketing & PR

Here are some unique and creative examples of product ideas and product packaging. Hopefully these images spark creativity for you. Beer bread in a bottle Waistline Soup Pie in a Bottle

Personal Branding Lessons from an Experienced Brand Builder

by Craig Rentmeester | Feb 1, 2008 | Business, Marketing & PR

Personal Branding Magazine issue 3 is now available. For issue 3, I interviewed John Purdy of the Kendall Purdy Group. The article tells his story of leaving the Ad Agency he’d worked at for over 20 years to become a one-man consulting firm. My article, featured...