Skimmers and Flippers
It’s likely that your ad or article will get flipped past or skimmed over. People rarely read magazines and newspapers cover to cover. Rather, they’ll scan headlines and articles for articles and topics that are relevant to them. What does that...Name that Tune (or Brand)
To keep things light, I figured I would dig up some renditions of theme songs. Not only are these performances fascinating, they go to show how catchy theme songs can actually be. Good work guys.What to Provide to and Expect from an Editor
In media relations, the person to contact is the editor. Depending on the size of the publication, and especially at daily newspapers, it will likely be the editor a particular section (National, Local, Sports, A&E, etc. ) When establishing contact with an editor,...Types of Stories that Publications Run
Here is a fluid list of stories that publications often run. Business ProfilesBusiness IssuesCase StudiesColumnsInterviewsSeasonal articlesSidebarHow-to articlesInterviewsOp-EdPersonality ProfileHuman InterestEssayExposéPhoto EssaysLetter to the EditorReviews...Follow Me
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